Babe Botanicals is a theoretical skincare brand designed to feel colorful, playful, and rejuvenating. The brand uses an organic-looking typeface as a central visual element, while the whimsical color palette and design convey energy and freshness. This project focused on packaging design for products including sunscreen, hand cream, and lip balm, exploring how cohesive design can communicate brand personality and elevate everyday products. Through this work, I examined how type, color, and packaging can combine to create a visually engaging, approachable, and memorable skincare experience.
