DillyDally is a theoretical pickle brand developed to capitalize on Gen Z’s enthusiasm for pickles and bold, personality-driven food branding. The visual identity is colorful, playful, and irreverent, using vibrant graphics and expressive typography to create a sense of fun and collectability. The project includes full packaging design as well as a line of branded merchandise, extending the identity beyond the jar and into lifestyle objects. Through this concept, I explored how humor, trend awareness, and strong visual language can build an engaging brand experience for a younger audience.
