The Arts on Red Square is an annual art and music festival organized by The Collective, an arts collective I founded while in undergrad. For the festival, I designed the poster, social media assets, and t-shirts, which I also screen printed, creating a cohesive visual identity across physical and digital platforms. As a creative exercise, I developed a theoretical beverage line, exploring how the festival’s branding could extend into lifestyle products. This project allowed me to experiment with translating a dynamic, community-focused arts event into a versatile, engaging brand across multiple touch-points.
Design for T-shirt Merch
Design for T-shirt Merch
Design for T-shirt Merch
