Good Things is a theoretical restaurant brand inspired by the delicatessen food scene, designed to feel approachable and playful. The concept focuses on simplicity, offering small plates, classic cocktails, and reimagined deli favorites. The branding reflects this personality through minimal, playful design elements and nostalgic touches that capture the charm of a traditional deli. Through this project, I explored how design can communicate a restaurant’s character, creating a visual language that feels fun, memorable, and aligned with a casual, enjoyable dining experience.
